Sophie Walker to use game-changing stat tracking device in competition

LONDON, UK – (February 11, 2015) – Sophie Walker will chalk up a European Ladies Tour first this month when she becomes the latest professional golfer to use GAME GOLF during an official tournament.

Already approved for use in competition by the R&A and USGA, Walker received consent by the Ladies European Tour and the ALPG to use GAME GOLF throughout the month of February during the Australian Masters, Australian Open and New Zealand Open. GAME GOLF is a wearable device and integrated software platform which tracks and captures real performance data and displays rounds of golf in a dynamic and socially driven interface.

Walker said: “GAME GOLF has already revolutionised the way I structure and analyse my practice so I can’t wait to get it out on the course to see how it helps in a competitive scenario. I’m a big believer in the potential of technology to change how golfers approach the game and in a sport of fine margins, the odd shot here or there could be the difference between success and failure.”

Walker has already used GAME GOLF to notable effect during several practice rounds. Her first five rounds produced a GIR of 65% and a scoring average of two over par whilst her most recent five rounds saw her GIR improve to 74% and her scoring average drop to four under par.

John McGuire, CEO of GAME GOLF, commented: “We’re delighted that Sophie has taken the decision to use GAME GOLF in her upcoming tournaments. We’re working hard to bring golfers’ data to life in a meaningful way and we see this as yet another step in the right direction. We wish Sophie the best of luck in her upcoming events and look forward to seeing the data!”

Among the PGA Tour professionals working with GAME GOLF to develop the product are 2010 U.S. Open champion Graeme McDowell, Ryder Cup stalwart Lee Westwood and, most recently, 2003 U.S. Open champion Jim Furyk. McDowell had been testing and providing feedback on the product for two years prior to retail availability.

GAME GOLF Ambassador, Graeme MacDowell commented, “I’m very pleased to welcome Sophie to the GAME GOLF family. The insights I’ve gained from my device during my practice rounds have already changed the way I approach my game and I’m sure it will be exactly the same for her. I’ll be keenly monitoring her progress over the next few weeks.”

Born in Ireland, the US-based technology company already enjoys a partnership with the PGA of America, which has identified GAME GOLF as having the potential to serve as the next generation of teaching application for PGA Professionals.

GAME GOLF consists of a small, lightweight device worn on the player’s waist and individual feather-light sensor tags that attach to the top of the grip on each club.

Using GPS technology, motion sensors and near-field communication technology, a connection is made between the device and the sensors, allowing it to record each shot and the club used.

At the conclusion of the round, the golfer connects the wearable sensor to a computer to transfer the data. That data is combined with the map of the course and the golfer’s GPS position for each shot to track shot location and distance and display the entire round. All performance data can then be viewed on an iPhone, iPad and PC; meaning golfers can share their round with their coach, colleagues and friends.

Consumers can start revolutionising the way they play the game and interact with fellow golfers around the world by purchasing their GAME GOLF unit from most fine golf shops and golf specialty stores. It is also available online at,, and other online golf sites.

GAME GOLF is also available at Dixons retail superstores through the UK and Apple retail and online stores in the UK and Europe, as well as specialty retailers throughout Europe. Second Chance are GAME GOLF’s UK Master Distributor, all trade enquiries for the UK and the rest of Europe should be directed toward

For more information on GAME GOLF visit

Leave a Reply

Your email address will not be published. Required fields are marked *